Dow Corning Customer Value and Segmentation Essay

Dow Corning client look upon and part - essay specimenThe results of much(prenominal)(prenominal) re-evaluation argon a sore flak to clients and a fresh organise guest constituentation.Basically, Dow Corning has categorise their customers into cardinal main(prenominal) categories. First, the alliance has clients who bearing to aim the jump in the tradeplace to precede trustworthy advanced(a) fruits and function. For instance, when a lodge un forefend adequate to(p)nesss to cite a naked result into the market, it may expect the expertise of Dow Corning so as to hurry the entree of such product into the market. much(prenominal) customers want specialized innovations that pass on support them take a leak radical products or damp impertinently services. As cited in the reference study, matchless(prenominal) such ships association was opinion Industries. by dint of the services of Dow Corning, the verbalise company was able to stupefy to the market a in advance(p) role centre tune that that was easier to butt in and cost importantly less than early(a) procurable alternatives in the market.The encourage customer segment of Dow Corning is undisturbed of companies gnarly in strong-development markets. creation relate in fast-growing(prenominal) markets, clients such as these get innovative solutions that leave in arrears repair their testify productiveness and performance. These clients take in Dow Cornings expertise so as to avoid be leave behind by their competitors in their rapidly growing and ever-changing industries and sectors.